Klingspor celebrates triumphs in China

Sep 28, 2020

Klingspor Qingdao wins the Oscar of Industry for their lavishly produced promotional video.
“Open House of German Business” in Qingdao
The German ties of the Chinese metropolis of Qingdao date all the way back to the end of the 19th century. Back then, the city was part of the German Reich's colonial territory. No wonder then that this metropolitan region has attracted a host of German businesses to set up shop and managed to offer these businesses conditions that have allowed them to flourish for many years now.
In an effort to further promote the exchange between German companies and the Chinese economy, the region's officials hold regular events that give the companies based in the area an opportunity to present themselves to the public and to potential new customers. Klingspor Qingdao was one of 35 companies who took part in this event.

German Ambassador Dr. Clemens von Goetze lauds Sino-German business relations
Germany's Ambassador to China, Dr. Clemens von Goetze, was among those who seized the opportunity to highlight and praise the good and successful cooperation between the City of Qingdao and the companies. In this speech he put particular emphasis on the longevity of the business relations as it attests to the trusts the partners place in each other. Operating in Qingdao with a branch of their own since August of 2005, Klingspor has been using the region as a base for supplying the global market with high-quality abrasives.
Before the successful day drew to a conclusion, Dr. Clemens von Goetze made a point of signing Klingspor’s company chronicles, which were released in celebration of the company’s 125th anniversary.

Staff members of Klingspor and German Ambassador Dr. Clemens von Goetze Oscar of the Chinese industryKlingspor’s company chronicles hand-signed by German Ambassador  Dr. Clemens von Goetze

Kronenflex® promo video wins Oscar of Chinese industry
Following this event of utmost political significance, Klingspor Qingdao
travelled further south to Tai’an, where the “China Federation of Industrial Economics” convened the Chinese conference on the development of industrial films. More than 500 industrial businesses had submitted promotional videos for review and distinction by a panel of judges. Klingspor Qingdao’s contribution to the contest was an elaborately produced promotional video with a duration of 10 minutes.

“A love as strong as the Kronenflex® cutting-off wheels
by Klingspor“
Already produced in 2018, the promo video tells the story of two Klingspor employees who fall in love at their place of work. Aside from delving into
the grand emotions of the story, the video also focuses on Kronenflex®
cutting-off wheels. The film portrays the ups and downs of a relationship that manages to defy all odds. Elated by so much emotion shown against an industrial background, the judges distinguished the film with the golden “Oscar of Industry".  For the first time in the history of this award, a German company managed to beat out the strong competition from China.

Oscar of the Chinese industryOscar of the Chinese industry

You can watch the entire video with English subtitles under the following link: