#teamklingspor connect – Klingspor strengthens digital brand presence with international influencer event
Oct 17, 2025
Klingspor sets new trends in digital brand communication: At the first international Klingspor influencer event, “#teamklingspor connect,” held on October 7 and 8, 2025, content creators from Germany, Spain, and Poland came together to experience the Klingspor brand in an innovative and authentic way through dialogue with teams of experts.The focus was on exchange between professional users, brand ambassadors, and Klingspor's specialist departments. In practical workshops, hands-on sessions, and creative formats, the participating influencers—including renowned craft creators such as Die.Tischlerin, Winni Werkel, BabetteTheBuilder, and Kelek Home—demonstrated how versatile Klingspor products can be in real-life applications.
Influencers as brand ambassadors
“Our collaborations with creative minds from all over Europe are a central component of our communication strategy,” explains Christin Rabitz, Head of Content & Digital Marketing. “They enable us to bring the Klingspor brand to life where our target groups are active every day – in digital spaces characterized by passion, craftsmanship, and trust.”
The event took place at the Klingspor Training Academy in Haiger—a place that combines knowledge transfer, practical relevance, and innovation. The academy offers ideal conditions for training, live demonstrations, and content production, and is increasingly serving as a meeting place for the international exchange of experiences between users and the brand.
Cooperation with a future
With this successful event, Klingspor is strengthening its digital visibility and expanding long-term partnerships with European content creators. The combination of craftsmanship, modern brand communication, and authentic storytelling impressively demonstrates how tradition and innovation go hand in hand at Klingspor.
